We’re a pioneer in the raw pet food industry. Our privately-held company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats.

Vital Essentials® offers the ultimate limited ingredient diet products—raw frozen and freeze dried dog food and treats and snacks—so your dog experiences all of the possible health benefits of a raw diet.

Vital Cat® offers only limited ingredient products—raw cat food and treats—so your cat experiences all of the possible health benefits of a raw diet.

Vital Essentials uses only responsibly sourced animal protein, proudly made and packaged in the heartland of the U.S.A.

Vital Essentials products are featured on Astro Loyalty. Enrol in the frequent buyer program today!